Are you maximizing the benefits of your firm’s specialties? With lots of firm growth now coming from non-traditional areas, the ability to successfully vet, build, and launch new niches provides a huge competitive advantage. So how do you find the next niche, calculate potential profit, find and cultivate your client base, staff appropriately, and launch your next profitable endeavor. We’ll provide proven principles, best practices, and lessons learned from the best firms to help you niche down to level up.