How often are firm members attending webinars, conferences, and training sessions purely to comply with annual requirements – finding hours earned more important than knowledge gained? Certification credits are a reality in CPA firms, but how can you encourage training that also motivates, develops, and prepares individuals for future roles? We’ll explore how to foster a culture of curiosity, continuous improvement, and proactive learning. Learn what works, what doesn’t, and how to develop a system to achieve your development priorities.