Leveraging Social Media for Firm Success

<p>This course will be an overview of:</p> <ul> <li>How social media began, and its evolution to the present day</li> <li>The duties of a social media manager and how they cultivate a brand</li> <li>Social media practices used to recruit and retain prospective employees and target customers to improve operations</li> <li>Social media practices used to maintain relationships with other firms and clients, and improve profits</li> </ul>